We track how people interact with our online web content and resources, and some of that tracking involves storing cookies on your device. By continuing to use our site you accept that you agree to this. For more details see our Privacy Statement.
Where Is the ITV World Cup Studio? It’s in Brooklyn — and It Tells You Something Useful About the Neighbourhood
12 June 2026 |
If you have been watching England’s World Cup matches on ITV and wondering where that extraordinary skyline behind the pundits actually is, the answer is Brooklyn. The ITV World Cup studio is located at Panorama Brooklyn Studios on Columbia Heights — a former Jehovah’s Witnesses headquarters converted into a production complex sitting directly on the Brooklyn waterfront, with panoramic views of the Manhattan skyline, the Brooklyn Bridge and the East River. Mark Pougatch introduced it to viewers as “our New York loft apartment” and Ian Wright called it “massive.” They are both right.
What ITV have done, whether they intended to or not, is point six weeks of primetime UK television at one of the most commercially interesting corners of New York. And for UK business travellers who work in or around Lower Manhattan, DUMBO and the Financial District — this part of Brooklyn is worth knowing about.
Where Exactly Is the ITV World Cup Studio?
The studio is housed at Panorama Brooklyn Studios, 25 Columbia Heights, Brooklyn Heights. The building is a 12-storey former Watchtower complex spanning two city blocks at the intersection of the DUMBO and Brooklyn Heights neighbourhoods. ITV has taken over the upper floors for the duration of the tournament, giving Roy Keane, Ian Wright and Gary Neville that view of Lower Manhattan behind them every evening.
The tournament runs until 19 July 2026, when the final takes place at MetLife Stadium in New Jersey. For the full six weeks, ITV is broadcasting from this Brooklyn location.
The Hotel Directly Opposite
Here is the detail that matters for business travellers. Directly opposite the ITV studio building — across Furman Street, facing the same waterfront — is 1 Hotel Brooklyn Bridge. The two buildings share the same block, the same view and the same stretch of Brooklyn Bridge Park. If you are standing outside the ITV studio looking towards Manhattan, 1 Hotel is immediately to your right.
I have stayed there. It is one of the best hotels in New York for a certain kind of business traveller — and it is not the kind of hotel that usually comes up when people search for business accommodation, because most searches default to Midtown. Which is exactly why it is worth talking about.
1 Hotel Brooklyn Bridge: What It Is Actually Like
1 Hotel Brooklyn Bridge sits at 60 Furman Street in DUMBO, right on the East River waterfront adjacent to Brooklyn Bridge Park. The design is distinctive — reclaimed wood, living plant walls, natural materials throughout, a rooftop pool with views that are genuinely difficult to describe without sounding like a brochure. The rooms are spacious by New York standards, with floor-to-ceiling windows and, on the right side of the building, direct views of the Brooklyn Bridge and Lower Manhattan.
The amenities work for business. The co-working space is genuinely usable. The Osprey restaurant is a credible option for a working dinner. The spa and fitness facilities are strong enough to matter on a multi-day trip. The rooftop bar is the kind of place where you could take a client and have them leave with a better impression of you than when they arrived.
“Brooklyn is not an alternative to Manhattan for business travel — it is a different option. For travellers whose meetings are in DUMBO, Brooklyn Heights, the Financial District or Lower Manhattan, 1 Hotel is not a compromise. It is, on most measures, a better base than anything Midtown offers at the same level.”
Chris Donovan, Founder, echo.bravo
Who It Works For
The honest answer is: not everyone. If your meetings are concentrated in Midtown, 1 Hotel Brooklyn Bridge is not your hotel. The subway journey to Midtown runs around 25 to 30 minutes. Manageable for occasional trips but not ideal for a day of back-to-back Midtown meetings.
Financial District and Lower Manhattan
The Financial District is a short ride or walkable distance across the bridge on a good day. For meetings in FiDi, Tribeca or Hudson Square, the proximity from DUMBO is considerably better than the journey from a Midtown hotel. The ferry from Brooklyn Bridge Park to Pier 11 Wall Street runs in under ten minutes and drops you directly in the financial district. Most Midtown hotel guests have never considered this option.
DUMBO and Brooklyn itself
The tech, creative and media businesses that have settled in DUMBO — and production facilities like Panorama Brooklyn Studios — mean that for a growing number of UK business travellers, meetings are already in this part of Brooklyn. Staying at 1 Hotel puts you five minutes from most of them on foot.
Travellers who want something different
Not every business trip needs to be the same hotel. Some of the most productive trips are the ones where the accommodation is interesting enough to make the evenings feel different from the days. The waterfront location, the design, the rooftop — these stay with you.
Getting There from the Airport
From JFK, a pre-booked car service runs around 30 to 45 minutes depending on traffic. The AirTrain to Jamaica followed by the A train to High Street is possible at 60 to 75 minutes if you are travelling light. From Newark, a car service runs around 40 to 55 minutes. Pre-book your car and tell the driver you are heading to DUMBO — experienced drivers will know the fastest routing for the time of day.
On the World Cup, Brooklyn and Why This Matters
There is something interesting about ITV choosing Brooklyn for six weeks of primetime coverage. They could have based the studio in Midtown. They went to Brooklyn specifically for that view, that light, that sense of a city rather than a hotel district. The producers described wanting to take viewers “somewhere they cannot go.” They picked the same neighbourhood 1 Hotel sits in, for the same reason: it is genuinely better.
For UK business travellers who have only ever stayed in Midtown, this summer is a reasonable prompt to reconsider. The ITV studio and 1 Hotel share a postcode. They share a view. And if Mark Pougatch and Roy Keane are happy there for six weeks, it is probably worth a few nights of your own.
echo.bravo manages hotel preferences as part of every client programme — including properties like 1 Hotel Brooklyn Bridge that sit outside the standard Midtown default. If your business travels to New York regularly, we should speak.
Talk to echo.bravo →