Who’s Attending the Business Travel Show: From Crypto to Content Creators, Meet the New Faces of 2025

9 May 2025 | Travel News

So, who’s attending the Business Travel Show? The Business Travel Show Europe 2025 is attracting a new wave of attendees, from crypto startups and esports teams to influencer marketing agencies and remote-first tech companies. These fast-moving industries are reshaping how group travel is booked and managed, creating fresh challenges (and opportunities) for modern travel buyers.

Who’s Attending the Business Travel Show 2025?

If you’ve ever walked the halls at BTS Europe, you’ll know the vibe: lanyards, coffee queues, big booths from even bigger players. But 2025 will feel different.

Alongside the familiar procurement leads and travel managers, there’s a new crowd. People from companies you might not expect to see at a “corporate” travel event:

Esports orgs planning global tournament runs
Crypto teams heading to blockchain summits in Lisbon
Influencer agencies coordinating creator campaigns
Tech startups building culture through IRL meetups

It’s not just the faces that are new. The way they travel, book, and think about movement is shifting too, and the traditional playbook doesn’t quite cut it.

Why These New Industries Are Stepping Into the Spotlight

We’ve noticed a quiet trend at echo.bravo: more and more outreach from companies outside the usual TMC (travel management company) radar. They’re fast, creative, sometimes a little chaotic, but they’re serious about doing things right.

Here’s what’s driving them to events like BTS Europe:

Group logistics are getting harder — especially across borders, with tight timelines, ever changing tariffs and custom needs.
There’s money on the line — campaign success often depends on being in the right place, on time, with no stress.
People want a human connection — after years of automated everything, the return of relationship-driven travel is real.

These teams are not looking for “cheap flights and hotel bundles.” They’re looking for partners who understand context. And that’s where the new wave of travel buyers are coming in strong.

What Do Travel Buyers in These Sectors Actually Need?

You know those perfectly polished TMC dashboards that promise everything but forget who’s actually using them? Yeah, that’s the problem.

Here’s what buyers in emerging sectors actually care about:

Flexibility that’s real (not just in the Ts & Cs)
Clear, human support without ticket numbers or hold music
Understanding the nuance of their world: NDA-sensitive teams, launch secrecy, influencer preferences, and unusual group dynamics
Travel that fits the vibe — not everything has to be beige and buttoned-up

And crucially? They don’t want to feel like the “odd ones out” in a world still shaped around business class and boardrooms.

What echo.bravo Brings to the Table

We’re not the biggest name at the show, we are niche by design, and we’re perfectly fine with that.

At echo.bravo, we’ve built a service that works for creative, fast-growth teams:

One point of contact with our dedicated team of account managers
Real-world travel experience
Group bookings handled without chaos
No assumptions, no one-size-fits-all logic

Whether it’s a crypto roadshow, book travel for a music tour, an esports bootcamp, or a brand campaign jumping three cities in five days, we handle it with calm confidence, no drama, no fluff.

If You’re Headed to BTS Europe 2025, Come Say Hello

Whether you’re a travel buyer for a traditional company or someone figuring out how to move 12 influencers to a desert location for a brand shoot (yes, we’ve done that), we’d love to chat.

Whether you’re wrangling a crew of TikTokers, sending your crypto team on a global tour, or just trying to book a trip without losing your sanity — we get it.
We’ve handled everything from tour buses to back-to-backs in Berlin. If your travel plans are even slightly unconventional, that’s probably our kind of thing.

Drop us a line, or swing by BTS if you’re around. We won’t have stress balls or spinning prize wheels, just real people who know how to get you where you need to be.
No pressure, no pitch decks. Just good travel done well.

👉 Book a time slot to chat

TL;DR – Meet the Future of Business Travel

The Business Travel Show 2025 is attracting creators, crypto startups, and unconventional teams
Travel buyers are dealing with more complex, creative group needs than ever
Echo Bravo Club offers flexible, human-first solutions for fast-moving industries
If you’re curious (or just tired of doing everything yourself), we’re here

FAQs About the Business Travel Show Europe 2025

When is the Business Travel Show Europe 2025?
The event takes place on 25–26 June 2025 at ExCeL London, running across both days with a full schedule of speakers, exhibitors and networking sessions.

How much does it cost to attend the Business Travel Show?
Good news! if you’re a corporate travel buyer, PA, EA, or work in procurement, it’s usually free to attend. Suppliers and non-buyers will need to register under different categories. Check the official site for registration tiers.

Who should attend the Business Travel Show?
Anyone involved in booking, managing, or strategising business travel. From traditional travel managers to ops leads at esports orgs, creative agencies, or crypto startups — it’s become a real mix in recent years.

What kind of companies will be exhibiting?
The award winning echo.bravo will be there, as well as major players like TravelPerk, Corporate Traveller and Amex GBT.

Can I network at the event even if I’m new to the industry?
Absolutely. BTS is full of people figuring it out as they go — especially now that emerging sectors like influencer marketing and Web3 are making their presence known. Just bring curiosity (and maybe a portable charger).